Privacy Policy

1. Who We Are

This website (arcsl.ie) is operated by:

Asset Reliability & Consultancy Solutions
6 Roundhill, Finnoe Road
Borrisokane, Tipperary, Ireland
Email: info@arcsl.ie

Asset Reliability & Consultancy Solutions ("ARC Solutions", "we", "us", "our") is the data controller responsible for your personal data in connection with this website.

If you have any questions about this policy or how we handle your data, please contact us at info@arcsl.ie.

2. What Data We Collect

We use Google Tag Manager (GTM) to deploy Google Analytics 4 (GA4) on this website. We do not run advertising campaigns and do not use any advertising or remarketing tags, pixels, or platforms.

Through GA4, we may automatically collect:

• IP address (anonymised/truncated where applicable)
• Device and browser type
• Pages visited and time spent on the site
• Referral source (e.g. how you arrived at the site — search engine, direct link, etc.)
• Approximate geographic location (city/country level, derived from IP)
• General interaction data (clicks, scroll depth, session duration)

We do not collect names, addresses, payment details, or other directly identifying information through analytics unless you voluntarily provide it to us (for example, via a contact form).

3. Cookies

Google Analytics uses cookies and similar technologies to distinguish you from other users and to remember your visits. These cookies collect information in an anonymous form.

You can control or delete cookies through your browser settings at any time. Blocking cookies may affect your experience on this website but will not prevent you from using it.

4. Legal Basis for Processing

Depending on how consent is implemented on the site, we rely on one of the following legal bases under the General Data Protection Regulation (GDPR):

• Consent — where a cookie consent banner is used and you have actively agreed to analytics cookies; or
• Legitimate interests — to understand how visitors use our website so we can improve it, where such use is not intrusive and does not override your rights.

You may withdraw consent at any time (see Section 7).

5. How We Use This Data

We use analytics data to:

• Understand how visitors use our website
• Improve site content, structure, and user experience
• Monitor site performance and identify technical issues

We do not use this data for advertising, profiling for marketing purposes, or automated decision-making.

6. Data Sharing and International Transfers

Analytics data collected via GA4 is processed by Google Ireland Limited and may be transferred to Google LLC in the United States. Google is certified under the EU-U.S. Data Privacy Framework, which provides an approved mechanism for such transfers.

We do not sell, rent, or share your data with any other third parties, and we do not use any advertising networks or platforms.

For more information on Google's data practices, see Google's Privacy Policy and Google Analytics data privacy and security.

7. Your Rights

Under the GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict processing
• Object to processing based on legitimate interests
• Data portability
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with the Data Protection Commission (DPC), 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland — www.dataprotection.ie

To exercise any of these rights, contact us at info@arcsl.ie.

8. Data Retention

Google Analytics data is retained according to the retention period configured in our GA4 property (typically 2 or 14 months for user-level data, in line with our settings). Aggregated, non-identifiable reporting data may be retained longer for business analysis purposes.

9. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page will indicate when changes were made.

10. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Asset Reliability & Consultancy Solutions
6 Roundhill, Finnoe Road, Borrisokane, Tipperary, Ireland
info@arcsl.ie